Core Audience of Odnoklassniki

Odnoklassniki has one of the most stable and loyal user bases in Russia and the CIS. The platform's core audience combines high daily engagement, strong social habits, and a clear interest in lifestyle, family, home, entertainment, and practical content. This makes OK uniquely effective for brands targeting mature, trust-driven, and community-oriented consumers.

35+ as the Dominant Age Group

OK's strongest segments are 35–64, forming the majority of the platform. These users show consistent, long-term presence and engage deeply with content across daily categories.

63% Women, 37% Men

Women drive the majority of activity on OK, making the platform especially effective for FMCG, beauty, home, family, cooking, health, education, and lifestyle campaigns.

Highly Active and Social Behavior

The audience generates: 17B reactions 1.8B comments 983M reposts 35B gifts These numbers reflect one of the most socially engaged audiences among Russian platforms.

Interest-Driven Consumption

Top interests include clothing, beauty, children, home, cooking, banking services, education, movies, and health. Detailed breakdowns show strong intent signals across age and gender groups — ideal for precision targeting.

Community-Centric Users

The platform is built around groups, hobbies, shared interests, and joint activities like marathons and interactive posts — creating an environment where participation and UGC drive organic reach.